“A recent study of the advertising now running in our leading magazines shows that less than 20% of the campaigns have a U.S.P.” A U.S.P is a unique selling proposition. It’s something that sets a product or service apart from the competition. But you knew that. And you probably know — deep down — the […]
Author Archives: GLENN FISHER
17
Jun
Jun
A long copy sales letter can run to around 10,000 words… Writing so much copy takes a while. So, it figures you’re going to have moments deep into the writing process when fresh inspiration comes. I had this recently with a letter I’ve been working on for a financial newsletter in the US. The idea […]
If one helping of me a week isn’t enough…good news. I launched a new website last week where you can hear more of my thoughts on things that aren’t so sharply focused on direct response copy. TheGlennFisher.com – as you can tell from the title – is more a resource to find out what I’m personally up to. […]
17
May
May
There’s a lot to be said for copy that’s in the right place at the right time. I was reminded of this recently when out on the field behind our house walking Pablo. Having done his business in the usual spot, I headed over to the dog waste bin to deposit it. On the side […]
Sad news today that the great American novelist, Philip Roth, passed away. I’m a big fan of his work. He’s one of the writers who inspired me to write in the first place. At school, in English literature, I was mostly force-fed old Jane Austen and Thomas Hardy period-waffle that I just couldn’t connect with. It put […]
Do you ever think you might be going mad? Maybe it’s just me. My fiancée would certainly attest to that. It’s usually a relief for her to leave the house in the morning after suffering a breakfast spent listening to my rambling nonsense. But I don’t think I’m the only one, right? We copywriters are all a […]
We drop straight in this week to a brief chat I had over the bank holiday weekend with copywriter, networker-extraordinaire and all round nice person, Vikki Ross… GLENN (GF): OK, let’s forget all this copywriting event stuff for a moment and let me ask you a very important question: what’s your favourite capital letter? VIKKI (VR): That’s an […]
A quick reminder before I get into this piece… My fiancée Ruth and I…otherwise known as ‘Gluth’…are running the Great Grimsby 10k this year and raising money for the British Heart Foundation. For the many readers outside the UK who are wondering what on earth ‘Great Grimsby’ is…it’s where I’m from. Grimsby is a small fishing port on […]
6.30am – Wake up in hotel in Walthamstow, briefly wonder where I am. Remember I’m in London for meetings. Driving home later today. Realise how much I have to do today. Worry I’m not going to get chance to write an All Good Copy email. Wonder if I could record my day and whether that would be interesting […]
Do you have a couple of copywriting friends in your contacts you can ask to review your writing? In fact, they don’t even have to by copywriters… Your partner…your friend from school…your Dad or Grandma? The key is you have a couple of people who you trust to be open with criticism and won’t be […]