As always, I’ve got a mixed bag of recommendations on the reading list for you this month. We’ve got a biography of a recognised genius, a book of general copywriting advice and a detective novel set in Istanbul. See what I mean about a mixed bag? Hopefully you’ll choose to read one or two. Unless, […]
Tag Archives: Copywriter
16
Oct
Oct
Catching up with Drayton Bird at the AWAI copywriting conference in Florida. Hello! Just wanted to post a quick note from my travels, which I’ll hopefully follow with some extended thoughts soon. Indeed, I’m working on a new piece at the moment all about understanding the importance of emotions in copy. Ironically, this seems to […]
To write truly successful sales letters, you need to understand inherently what makes people buy things. It’s not easy. It takes time. You need to watch people. You need to listen to people. You need to interact with people. Put the time in and eventually you’ll start to think differently. You’ll be able to look […]
A slightly European feel to this month’s copywriter reading list… Though, that said, we do end on an Israeli American Psychologist! So, without further ado… Here are my picks for this month: The Gardener of Ochakov by Andrey Kurkov I really like this guy’s books. In fact, I’ve been reading him ever since his first book […]
It takes a pretty clued-up guy to help turn a tiny spare bedroom start-up into a hugely successful, nine-figure business that employed over 200 people… That said – you and I both know copywriters are pretty clued-up folks, right? US copywriter Brian McLeod certainly proves that. After co-founding one of the most successful product development […]
Weirdly, the book I’ve spent most time with recently isn’t on my copywriter reading list for this month. It’s a book called Skippy Dies by Paul Murray. So, how come it hasn’t made it? Well, the first two thirds are great. A really noisy, messy novel that’s full of life. But I’ve really struggled with the last part of […]
16
Aug
Aug
“Nice pencil…” Dan Adams, award-winning freelance copywriter Dan Adams is an award-winning freelance copywriter who has worked with some huge names including Virgin Media, British Gas and PayPal. I caught up with him recently to pick his brains on all things copy and found out that as well as being a fellow fan of Ogilvy, he also likes to mix […]
16
Aug
Aug
James Altucher and Glenn Fisher. (Original design by @rhinett) I read a book called Choose Yourself. It made me think, which I guess is the best thing a book can do. The author is a chap called James Altucher. As well as being a successful author, he’s also a well-known blogger, a super-intelligent entrepreneur and a well-respected investor […]
A lot of people have been in touch to ask if they could find All Good Copy on Facebook. You can now. I’ve set up a page dedicated to All Good Copy and will be posting stuff on there regularly. It won’t just be articles from the site, either. As with my Twitter feed, you’ll find comments and insight […]
Drayton Bird wants me shot… I’m not sure if he’s aiming for a fatal wound or if he just wants to ‘see me dance’ as per the poker scene in Goodfellas. Either way, it’s not every day that a legend of the copywriting industry issues a bounty on your head. So, what happened? Well, as usual, […]