For reasons that are quite frankly beyond me, I was recently reading a sales letter in the bath – Vince Stanzione’s Making Money from Financial Spread Trading, to be precise. I realise it’s not an image you want in your head… But there you have it. I’m sorry. The good news: There were three very clever […]
Category Archives: EMOTIONALS
Another copywriter has been amusing my girlfriend! But it’s OK. There’s nothing dodgy going on. In fact, if you’ve ever seen the famous copywriter Drayton Bird give a talk, you’ll already know he’s a charming old sod.And irreverent too, which is probably why I get on with him. (I guess our shared appreciation of swearing helps too.) I’ve […]
You know that feeling when you read something you agree with and you start nodding? Even though you’re just reading words on a page, the author has written something that strikes such a chord, you can’t help but crack a wry smile, nod along and think: yeah, I thought that too. Do you ever get that? […]
16
Oct
Oct
Let’s take a field trip… Indeed, I’m editing this following a field trip of my own to Delray Beach, Florida. I was there for the annual copywriting conference held by @AWAI_online. As it’s the home of many Agora affiliates, I’ve been visiting Delray for many years to regularly catch up with some of the top writers […]
To write truly successful sales letters, you need to understand inherently what makes people buy things. It’s not easy. It takes time. You need to watch people. You need to listen to people. You need to interact with people. Put the time in and eventually you’ll start to think differently. You’ll be able to look […]
16
Aug
Aug
‘When we tell stories about creativity…we neglect to mention those days when we wanted to quit, when we believed that our problem was impossible. Instead, we skip straight to the breakthrough. We tell the happy ending first. ‘The danger of this scenario is that the act of feeling frustrated is an essential part of the […]
16
Aug
Aug
James Altucher and Glenn Fisher. (Original design by @rhinett) I read a book called Choose Yourself. It made me think, which I guess is the best thing a book can do. The author is a chap called James Altucher. As well as being a successful author, he’s also a well-known blogger, a super-intelligent entrepreneur and a well-respected investor […]
A lot of people have been in touch to ask if they could find All Good Copy on Facebook. You can now. I’ve set up a page dedicated to All Good Copy and will be posting stuff on there regularly. It won’t just be articles from the site, either. As with my Twitter feed, you’ll find comments and insight […]
For months my partner couldn’t sit. In fact, she could hardly walk. And at the lowest point, it seemed like the problem would never go away. Physical therapists advised exercises, strapped tape across her bum (I’m still not sure why) and prescribed painkillers to mask the discomfort. Still, nothing improved. Eventually an MRI scan was […]
15
Jul
Jul
No one wakes up in the morning and thinks ‘hey, I need a financial newsletter’… So suggested Agora founder, financial newsletter publisher and legendary copywriter in his own right, Bill Bonner. We can go one further: no one wakes up in the morning and thinks ‘hey, I need to read a direct response sales letter’. Not even copywriters. (Hey, […]