Copywriting should be fun. It should be challenging too. But if you’re finding it too challenging, it’s wearing you down or it’s taking up too much of your time… You’re probably doing something wrong. So here I want to give you some tips on how to better manage your time as a copywriter. Most of […]
Tag Archives: COPY
Your reader is often better at creating stories for themselves than you are at creating stories for them. Ugh… There’s a chewy sentence! Hardly the most engaging, right? So, thanks if did you chew through it and got to this one. Indeed, despite that sentence being a total mouthful, I do think it’s the most […]
As I sit on the terrace of the Royal Festival Hall on London’s Southbank and watch the sun set on a very pleasant evening in the City… My thoughts turn to you. Yes, you, dear reader, my fellow copywriter in arms. I know, I know. I should be thinking about the cold beer on the […]
You can’t prove that your exciting new product works before you’ve proved that it’s exciting in the first place. Think about that. Because it’s a flaw with long direct response copy that I see over and over. Too soon a copywriter will start trying to prove a product works before they’ve proved to the reader that they should be […]
It’s been a while… But I’m glad to be back in touch today with a very exciting opportunity for you. As you may know, for many years now I’ve worked with a company called Agora. For those who don’t know about Agora – it’s an international publishing business that was built out of the direct mail days of old by […]
16
Oct
Oct
Hurrah! I’ve finally got a chance to relax and take the time to say hello. More than that, I want to share some thoughts that I’ve been having since I attended a writing retreat in France last month. But before I do anything… I should apologise: I’ve been out of action for a little while. […]
The North of England is a wonderful place… I write to you today from a pleasant pub on the Heaton Moor Road just outside of Manchester. The taxi from the station cost less than the minimum fare in a London cab… The beer is brought to my table with plenty of change from a fiver… And people […]
Imagine you’re living a roguish life as a bank robber in the Wild West… You drift from town to town ‘sticking-up’ the local bank… You’re damn good at it too. Just yesterday you moseyed on in, stuck your gun in the bank teller’s face and delivered your usual “this is a stick-up” line. The teller knew the […]
16
Aug
Aug
I was recently asked to do an interview by a young guy in Germany who’s looking to start his own online Internet marketing business. Me: Catching some sun on the Seine in Paris. As I’m grateful to the many people who accept my own interview requests, I happily agreed to spare an hour to take […]
If you work in copywriting, there’s probably a copy of The Copywriter’s Handbook somewhere near you… Maybe it’s in that drawer you’ve not checked for a while… or hidden on the shelf between the Ogilvy, Hopkins and Schwartz… heck, it might be right next to you, acting as a coaster. Point is: this book is everywhere. And so it should be. You see, its author […]